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User research

Average duration: 1-3 months

Understand your end-users, their profiles, context and use cases to better match their needs.


You want to better understand your users to enlarge your audience and improve the engagement.


Odoma works with your team to identify and consolidate your users profiles and behaviour by field observations and/or quantitative approach.


You have a structured documentation on your persona as a tool to take decision on the interaction and content of your digital touch points.


  1. Assess documentation on current users

  2. Field observation if possible in the context

  3. Users interviews or survey: identification of motivation, needs, fears and desire

  4. Determine users behavioral variables

  5. Create Persona

  6. Build documentation as a decision tool

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